Post by Mars

Today marks the launch of the 2026 Gum Litter Taskforce (GLT) campaign. Mars has fully funded the GLT since 2007, seeing an overall reduction in gum litter of 70% since the campaign begun. Last year we reached a record low - according to the IBAL litter monitoring survey with gum making up just 7.3% of all litter (down from 26% in 2007). We are also proud to share that GLT has been shortlisted for the Community Impact/CSR Initiative of the Year award in the eir business Chambers Ireland Awards 2026 .🏆 #sustainability #csr #circulareconomy #behaviourchange