Post by Marquess Marketing Club

"Marketing is no longer about the stuff that you make, but about the stories you tell." – Seth Godin Marquess is thrilled to present the 10th edition of Marquezine, our Annual Marketing Magazine! 🎉 Every year, we strive to bring together insightful perspectives, creative student contributions, and expert viewpoints on the ever evolving world of marketing. This year, we turn the spotlight on D2C and Retail in India, exploring how brands are reshaping customer relationships in a market that is increasingly digital, discerning, and deeply human. From the remarkable growth journeys of brands like Nykaa, boAt, GIVA, and Minimalist to the evolving playbooks that define success in the D2C ecosystem, this edition dives deep into the trends, strategies, and stories driving India's retail revolution. We are honoured to feature a special Faculty Speaks article by Prof. Tata Sai Vijay, who shares valuable insights on how AI is enabling business model innovation and transforming the future of D2C brands. This edition also showcases the winning entries from our Annual Article Writing Competition, featuring thought provoking perspectives on topics such as AI versus human creativity in advertising, the rise of Whisper Commerce, blanding versus branding, the dating app retention paradox, and much more. Adding to the excitement, Marquezine Volume 10 also captures memorable moments from our flagship events, WHAT IF: The Ad Making Competition and The Marquess Carnival, while introducing our beloved mascot, Marquee Man, in his very first comic appearance. A huge shoutout to our incredible volunteer team, Manav Sharma, Himanshu Naik, Ridam Pandey, ANIKET GUPTA, Lamnganbi Ng Lyting, Prit Raithatha, Yashswi Kolankar, Kiran Krishnan H, who worked tirelessly under the guidance of our senior team members, Rohit Kori, Priyanshu Sharma, Pratyush Kumar, to bring this edition to life. Your creativity, dedication, and enthusiasm are what make Marquezine truly special. We extend our heartfelt gratitude to Prof. Satyam . for their constant guidance and invaluable contributions to this edition. We also thank Skilled Sapiens for sponsoring our Article Writing Competition and providing a platform for young voices to showcase their ideas and perspectives. We are grateful to our Director, Prof. Deepak Srivastava, and the entire Indian Institute of Management, Ranchi community for their constant encouragement and support. The magazine is now live! Dive in, explore, and let us know your favourite section in the comments below. ✨ 📩 Write to us: [email protected] #Marquezine #Marquess #IIMRanchi #D2C #Retail #MarketingMagazine #IndianMarketing