Post by Marni Salem

A proud moment to see It Starts Outside recognised with a silver in Outdoor and bronze in Print & Publishing at Cannes Lions 🦁 🦁 It's a reminder of how much those early moments outside matter - from the memories of scraped knees and muddy clothes that parents carry, to young girls building confidence through outdoor play, and the journeys that can grow into something bigger. At the heart of it all is the belief that dirt is good.   Being a part of a Cannes-winning campaign so early in my career feels incredibly special. I've learned so much from being surrounded by such a talented team that has shown me what it takes to turn a simple insight into something truly powerful.   From landing the initial insight to hearing the player’s nostalgic stories about growing up outdoors, it’s given me a real appreciation for the army of people it takes to bring something like this to life.   Having spent so much of my childhood outdoors, from picnics in the garden with my sisters to riding our bikes up and down the street, this campaign feels even more special. So grateful to have worked alongside the amazing team behind this work: Saffron, Holly, Ricardo, Grace, Ross, Bryony, Sebastián, Rachael, Harriet, Holly, Kirsty, Romy, Holly, Katie, Jack, Maria, Luca, Stephanie, Isabelle, Dulcie, Kate, Samantha, Amy, Kate, Francesca, Liam, Kate, Sarah-Jane, Tom, Tati, Unilever, Dirt Is Good