Post by Marleen Relling Schaefer
German Founder in the U.S. | Building a Gelato Brand | Marketing Strategist | Believer in Reinvention
Maybe I'm delusional. Maybe I'm making an expensive mistake. Or maybe I just invested in the beginning of something incredible. I left an executive marketing career in Germany with no Plan B. Because it felt right. Now I'm building a gelato brand in Cincinnati. Because it feels right. I promised myself I'd do this the 'right' way. Start small. Invest carefully. Make smart decisions. But then... A few days ago, I bought a vintage Volkswagen van. Before selling a single scoop. Not because I needed a van. But because I couldn't let go of the vision. We won't know whether this was a mistake or the beginning of a great story. Not today. Not tomorrow. We'll know when the story has been written. Until then, let's turn this vintage Volkswagen van into an amazing gelato experience here in the Midwest ✨
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