Post by Markus Bimüller

Name: B2B marketing often tends to be very uniform. Pains, benefits, (AI-generated) stock footage, a coupl
Uploaded: 2025-10-09T07:15:03.260Z
Channel: Markus Bimüller
Description: B2B marketing often tends to be very uniform. Pains, benefits, (AI-generated) stock footage, a couple of product images, and cool CTAs. But not too cool, because it still is B2B and the brand should b

VP Marketing at Workist

B2B marketing often tends to be very uniform. Pains, benefits, (AI-generated) stock footage, a couple of product images, and cool CTAs. But not too cool, because it still is B2B and the brand should be considered serious after all. You have seen the results of this rationale thousands of times in your feed. We wanted to try something different and focus heavily on storytelling in our latest marketing video. I put some glasses on and turned into an alter ego as investigator. We tell the story of how the sales back-office is stuck in outdated ways of working and why that needs to change. This not so serious project was a lot of fun and I hope you like the final result! 😄 Thanks to my fellow actor Max Sauermilch and the teams from REKI Studios Niklas Reinert & Athanasios Kiakos and YOYABA Marie Klamer, Torsten Schmidt, Janik Zeh & Thamires Inácio for supporting us all the way with this

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