Post by Markus Haupt

Every day we wake up to news of global conflict, disruption and economic uncertainty. Uncertainty breeds insecurity, and that can sometimes lead to bad decisions or short-term thinking. But, when you’re leading a company like SEAT S.A. & CUPRA, that’s not an option: it’s important to stay true to your vision.    As we begin production of the Urban Electric Car Family in Martorell, a project years in the making and one which will have a significant impact on the future of the automotive industry over the coming years, I’ve been reflecting on the importance of having a clear destination and pathway to get there that brings everyone along on the journey.   I hope you enjoy my latest article.