Post by Marketing Week

This week in The Marketing Week 👇 We hear how ASOS.com is aiming to get the brand “back to growth” as its new top marketer looks to steer the brand's next chapter and explore how Nationwide Building Society and Mother built one of banking’s most celebrated brands. Plus, we unpack Paddy Power’s ambition to become an entertainment brand, hear how Zumba grew into a global fitness phenomenon and go inside Asda’s efforts to reshape its social strategy to stay competitive. 📩 Want to stay up to date with the latest marketing news? Subscribe for weekly updates.