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BMW Group’s ‘iJack’ campaign is a masterclass in meeting customers where they are. By turning Google Maps into a marketing tool, they showed that sometimes, the best ads don’t look like ads at all. #MarketingMentor #BMW BMW Group Markus Flasch Alexander Buckan Walter Mertl Shivapada Ray Vikram Pawah Nivedita Matta Abhay Dange Manick Makkar Srishti Chhabra Richa Sharma Serviceplan Group Middle East Andre Couto Karim Mroueh

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