Post by Mark Friedman

Podcast Host of The Marketing Playbook I Chief Marketing & Digital Officer I CMO I Head of Performance & Growth I E-Commerce Optimization I Loyalty I CRM I Investor I Advisor I Mentor

As you head into the weekend, The Marketing Playbook Podcast is back with the following message for you. AI is NOT going to save your brand. At least not the way you think. Jeremy Horowitz' has built and bought e-commerce businesses. He runs a PE fund. He's now CEO of an AI company. And he'll tell you straight up — for consumer brands, AI is an efficiency play, not a growth engine. If you're waiting for AI to fix your Meta performance? You're solving the wrong problem. Meanwhile, while everyone's obsessing over AI prompts — Jeremy's watching a completely different channel blow up internationally. WhatsApp. Double-digit growth. Massive engagement. Almost zero brands in North America are paying attention. That's the gap. That's the opportunity. Check it out, links in the comments below. Thanks to our sponsor, Forter and to Max Branstetter for producing this episode and Viorel Leganaru for his creative work.

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