Post by Marjorieth Sanmartin

fischerAppelt the mother from our Independent Agency Philipp und Keuntje GmbH Create a podcast platform call The German Quest. In the episode 18, we have the amazing Baerbel Egli-Unckrich editor-in-chief of Campaign Germany. Bärbel talks about the rapid rise of a new trade medium in a time of economic uncertainty. The founding of Campaign Germany was not a foregone conclusion: In the middle of a phase of consolidation and insolvencies in the industry, the aim was to spread a positive spirit of optimism and to assert itself with a "German twist" – a mixture of international vision and fresh sound. In an interview with Bärbel, we take a look behind the scenes of a "love brand". We learn why the industry needs to stop whining, why AI does not replace an attitude and why the agency of the future does not have to be a pure service provider, but a "partner with a system". How do you manage to stir up a saturated environment through a young tonality and radical community orientation? Find out all this and more in the new episode of The German Quest. Thank you for the great podcast, Bärbel Egli-Unckrich! 🎧 Listen to podcasts wherever you can find them! In german 📌 https://lnkd.in/eseAFKvc

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