Post by Marius Meiners

We crossed €1m ARR and 500+ customers in just 6 months. Here are 5 main things we learned about building a fast-scaling company: 1) Pick a good category. Selling something people don’t need is just too hard. In B2B, you need to solve a big, painful problem to get people to care. That sounds easy but is actually really hard to find. Peec AI (our company) helps companies improve their performance on AI search - something they understand is massively important, because it’s a huge driver of future revenue. 2) Have great timing. If you don’t have the best product and offer at a given time, why should a customer pick you? Creating that advantage with 2–3 people is tough, especially if there are already lots of players on the field. 3) Work super, super hard. You can easily outperform people who are twice as smart as you simply by putting in more effort. For the past six months, we’ve been working from 9 a.m. to midnight (often longer) on weekdays, and 8–10 hours on weekends - roughly 90 hours a week. Is that sustainable? Probably not. Do it anyway for as long as you can handle it and don't forget to have fun doing it! 4) Focus on selling. You can get product, ops, fundraising, and everything else right but if top-line growth isn’t exceptional, you still lose. Go above and beyond for this one. If you have to do cold calls or door-to-door sales, do it. We ran well over 2,000 calls to get to where we are now. 5) Only fundraise with great KPIs. Once you’re crushing it on product and sales, fundraising becomes easy. We raised on 30% WoW growth. It took us 6 weeks to get 4 term sheets for our Pre-Seed round, and only 1 week to close the Seed round because of the great traction and our ability to make the rounds competitive.

Video Content