Post by Marius Hartmann

Corporate Influencer Afterwork? 🤔🤳& 🍻 I used to wonder what that could possibly have to do with my daily work as a hop enthusiast and brewmaster. Last Monday evening at the BarthHaas GmbH & Co. KG Campus, I got my answer. It was an inspiring opportunity to meet so many people from different disciplines! One of the highlights was hearing Jürgen Schmitt, aka #derbankbart, a true legend, share his experience and insights—truly inspiring. 💡 What really stays with me is this: LinkedIn and social media are more than selfies and smiley faces. They create real offline moments. Just a day later, I joined another afterwork privately in Nuremberg and ran into familiar faces from the Corporate Influencer event—Julia Magerl, Sigrid Biedermann and Carsten Fritz. It’s proof that investing in social media activity isn’t just about visibility—it’s about building real relationships. 🤝 Networking is about broadening horizons, learning from others, and sharing passions. For me, last Monday was a perfect example: inspiring people and meaningful conversations. At our “home playground,” the Campus, it was possible to taste some hoppy beverages and share them with Saskia Smith, Julia S. Frerichs & Robert Jung and many more🍹 Seeing that these products generate real interest and fascination outside the beer world is truly fulfilling and promising! 🎉 I’m heading out of this week with a smile and some good ‘hop-es 😉 for the future of our industry. 📈 These moments make me grateful and motivated to continue exploring, learning, and connecting—both online and offline. Cheers 🍻 Linh Nguyen & Anja Baumann & David Ast🍻 💜💚 📷: Simon Malik