Post by Mario Alcantara-Monteiro FRSA

A Swiss design marvel! Karl Gerstner, the man behind the iconic Swiss Air original brand identity may just be one of the most important personalities in the world of corporate design, typography and graphic design. His works, like others from the mid-century are particularly known for the arranged grid systems, layouts, bold typography, messaging and the (almost) infinite combination of solid Pantone colours which made his work for brands such as IBM and Citroen well known all over the world. A few decades ago, after the industrial revolution, advancement of printing methods and media applications, designers were regarded as very impactful people for most mid to big size businesses. What has changed up to this day? #branding #graphicdesign #brandidentity #brandstrategy #swissdesign #brandinghistory #designhistory #branddevelopment #karlgerstner #corportatedesign #marketing #business