Post by Marico SEA

HOW I MANAGE: Mr. Avik Chatterjee & how he leads 5 different marketing strategies in 3 countries at the same time. As a top player in the FMCG market, Marico Limited strengthens its leading position by breakthrough and flexible marketing strategies based on consumers' insights in each local market. In a recent interview, Mr. Avik Chatterjee, Vice President - Marketing at Marico SEA, shared his successful experience as a marketing expert in the Southeast Asia region. Some interesting questions were discussed such as: + Why did you choose to expand into Vietnam’s market instead of other developed countries in the region? + With 13 years of experience in business development and marketing, in your opinion, which marketing pillars determine a successful marketing strategy? + How to maximize productivity when managing multiple campaigns for different brands at the same time? And much more useful information you can find in the article below: English: https://bit.ly/2xHCfb0 Vietnamese: https://bit.ly/3b780Yw #MaricoSEA #XMen #MakeADifference