Post by Maria Sommer

Many marketing and creative teams struggle with fragmented asset management—relying on external hard drives, shared drives, and siloed workflows. When a leading healthcare system faced these exact challenges, they reached out to our team at Cella by Randstad Digital. Through a comprehensive Creative Operations Assessment, we identified critical operational inefficiencies and risks of asset loss. The strategy we delivered: -Evaluated and selected the best-fit DAM solution for their complex structure. -Successfully implemented Adobe Experience Manager (AEM) Assets. -Designed a scalable, future-proof taxonomy and metadata schema. -Enriched and migrated thousands of legacy assets with minimal operational disruption. The outcome? Drastically improved asset searchability, seamless content reuse, and unified martech architecture. Proud of the Cella consulting team for taking a truly client-centric, operational approach that goes beyond just technical implementation to drive real business value. Read the full case study here: https://lnkd.in/esKi-zi2