Post by Mariana Rocha Munhoz

How does Neuro-Contextual change how marketers plan media? 📊 Brian Gleason, CEO at Seedtag, joined Digiday to explain how Neuro-Contextual AI is shifting the media planning blueprint from tracking past behaviors to decoding real-time human emotion and intent. “For years, advertisers focused on tracking the 'who' because that’s what was technologically feasible. Now, Neuro-Contextual AI allows advertisers to analyze the 'why' and the 'how' — the motivations and emotions that shape real engagement,” he shares. Learn more: https://lnkd.in/eN4JaJBY #AdTech #NeuroContextual #AIinAdvertising