Post by Mariana Mas Minetti

Really enjoyed this conversation with Dr. Hector Upegui, Chief Health Officer at Merative, about the challenges of business development. One key takeaway 💡Developing a business development pipeline is essential for financial sustainability. Creating a process that clearly identifies all the costs involved (financial, time-wise, relational, etc.) and paying careful attention to how long it can be maintained is critical. Without this perspective, it’s easy to either overinvest in something that won’t deliver or miss opportunities that could have been pursued effectively. Read more here 👇