Post by Maria Leticia Masiero Faiwichow

A few days ago, I had the pleasure of working on the creative planning and market launch of TikTok’s Carnival commercial project. We welcomed several clients and agencies who were genuinely excited about the initiative and eager to make their brands shine on the For You Page. Launching projects in this new format — which we call New Fronts — was a truly rewarding experience. This model opens the door for announcing initiatives further in advance, allowing brands to prepare better and co-create truly strategic projects and media plans with us. Introducing brand-new, exclusive products to be included in our commercial packages was another key milestone — made possible by a team that works hard every single day. Fellipe Faria, Brigitte Rodriguez , Thomas King e Rebeca Kaizer. Presenting the full narrative and data — brilliantly led by Beatriz Ramires, sharing opportunities and telling the stories that brands can live alongside the Frame was truly special. We’re building an incredible partnership, and this is only the beginning. TikTok’s Carnival is about rediscovery and reconnection. Our rhythm of rediscovery starts even before the first drumbeat. 🎭💜 When you hold the microphone and recognize that the narrative is truly yours, everything flows. I love public speaking, and representing TikTok — a place that challenges and inspires me every day — makes the experience even more rewarding. Our platform is powerful all year long, but during Carnival… it gets a LOT more glitter ✨ And I always say: nothing is possible alone. Everything I do only happens because I’m supported by an incredible team at every step of the way. Thank you all so much for making it happen. CPS Team : Bruna Camargo, Gabriela Mouta, Patricia Janiques e Fadel Dabien B2B Events: Laís Savastano, Luana M. GBM: Tatiana Gouveia, julia teodoro 🏳️‍🌈 , Mariana Lobo GBS and beyond: Daniela Okuma, Vitor De Angeli Camargo, Denise Farjat, Henrique Stripoli Mendes