Post by Maria Laura Ortiz Chiavetta
Wine Strategist & Luxury Brand Consultant · Tim Atkin MW Brand Manager LATAM · Founder Winifera & Winelux · Academy Chair World’s Best Vineyards
Some wine labels carry a story. This one carries a confession. In the 18th century, the Marquis Nicolas-Alexandre de Ségur owned the most prestigious vineyards in Bordeaux — Lafite, Latour, and Calon. When asked where his heart truly belonged, he answered without hesitation: "I make wine at Lafite and Latour, but my heart is in Calon." That sentence became a label. The heart has been on every bottle of Château Calon Ségur since. I first encountered Calon Ségur in 1995. I was at the beginning of my career in wine, and that bottle — a Saint-Estèphe with a depth and composure I had rarely seen — stayed with me. Thirty years later, having visited the estate several times and tasted many of its vintages, I still find that the heart on the label is not decoration. It is a promise the wine keeps. What makes this story richer is what came after. Château Capbern — historically linked to the same family, the Capbern Gasqueton — shares that legacy. The heart appears there too, quietly, as a thread of continuity between two properties and the same philosophy of place. In Bordeaux, a label is rarely just a label. At Calon Ségur, it is a three-century-old declaration of love for a terroir. And in 2025, tasting the current vintage in Madrid, the wine still honours that declaration — structured, precise, with the characteristic depth of Saint-Estèphe and a finish that asks for patience. The kind of patience a marquis would have understood. Tasted at Lavinia's Bordeaux En Primeur 2025 presentation, Madrid. #Bordeaux #CalonSegur #SaintEstephe #LuxuryWine #WineHistory #EnPrimeur2025 #Winelux