Post by Margarethe Ueberwimmer

🚀 Building a strong network and mastering marketing & sales are the lifelines for any companies’s success — yet, these essentials are often overlooked. Our recent field trip to Slovenia with the Global Sales and Marketing (#GSM) Bachelor students from FH OÖ Campus Steyr | Fakultät für Wirtschaft und Management Oberösterreich proved just that. During visits to inspiring companies like Anton Paar GmbH, SILIKO d.o.o., and the Port of Koper, as well as the shipyard 3.Maj Rijeka of the Iskra group, we uncovered invaluable lessons: 1️⃣ Trust is foundational – From Viktoria Gerhold and Linda Zeitzmann at Anton Paar, we learned that believing in yourself and others creates unstoppable momentum. 2️⃣ People matter above all – Klemen Šešok, owner of Iskra and the shipyard, reminded us that nurturing relationships is key to accelerating business models across Europe. I will always remember your words "EU can do it!" 3️⃣ Curiosity fuels growth – Thanks to Deputy Ambassador Kristof Grabmayer-Keri and Advantage Austria’s Bernd Andersson! It was incredible to see our students’ enthusiasm and endless questions what shows to me how eager our #GSM students are to learn beyond borders. 4️⃣ Cultural immersion enriches understanding – Exploring Slovenia’s culture alongside company visits deepened our appreciation of diverse markets and their unique challenges. Thanks to our students showing their engagement during this journey — your hunger for knowledge reaffirmed why real-world experience is irreplaceable in higher education. 🌍 Thanks to my wonderful colleagues Brankica O., Piotr Kwiatek, PhD and Dr. Christopher Kanitz for your collaboration and the time spent together during the field trip - I will never forget our morning circle in the bus 🤩! #Marketing #Sales #InternationalBusiness