Post by Maren Ruddat
Brand Strategist and lead for international Gen Z campaigns
Digital identity is no longer abstract - it’s a daily reality that shapes how we live both online and offline. Many young people are not aware that we all have digital doppelgangers running rogue and feel unequipped to take control of their digital identity. This is how our new campaign #ownyourlife came to life – a bold and iconic campaign to make Gen Z aware of their digital doppelgangers and how to take control of them at https://lnkd.in/eJCzCPi5 We collaborated for this with the great artist VTSS who lives and breathes creative defiance and plays with identity - perfectly aligned with the project’s themes. Yesterday we launched together with her as the start of our campaign her music video that was produced by us and directed by the female director duo Shadrindky Yulya Shadrinsky who have a surreal, digital laced visual language and dramatized the issue in a way that feels more like culture than commentary. The entire campaign was created, developed and executed by our great new creative agency INGO Stockholm Håkan Karlsvärd Anna Salonen Hanna Stenwall Daniel Fisher Klara Jonsson Robin Günther and shout-outs for the fab talent strategy and creative music supervision goes to X&Berlin and especially Jannis Block and to Virgin Music Group Cecil Lustig Laura Minutolo PR was done as always by our trusted and great partner Proud Robinson + Partners Lucy Boyd Cynthia Gilbertz Shout-outs to our great DT team Ulrich Klenke Ralf Lülsdorf Sonja Wessel Meike Többens Lisa Voß Katharina Wirth Katrin Bitter Dirk Edingloh Aleksandra Skowranek Julian Bretz Leonie Brendel Luna Overmann Tim Karthaus Dennis Kubon #deutschetelekom Deutsche Telekom #dataprivacy
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