Post by Marco Franzosi

#EICMA 2025: an experience to remember A couple of weeks have passed, yet the energy is still vivid. One highlight: stepping on stage at our booth with my colleagues to unveil the 2026 novelties from Aprilia, Moto Guzzi, Piaggio, and Vespa. New models and versions, restyling and bold graphics. Each carrying a story that is uniquely Italian—rooted in heritage, identity, and value. As a Group, we’re privileged to steward a portfolio of complementary brands, each speaking to different riders and lifestyles: • #Aprilia → sportiness and cutting‑edge technology • #MotoGuzzi → heritage and travel as both journey and destination • #Piaggio → smart solutions for urban mobility and commuting • #Vespa → a global icon of elegance on two wheels, set to celebrate 80 years in 2026! Together, they form a unique mix—where every launch becomes more than a product reveal. It’s a story of identity, passion, and the future of mobility. #piaggiogroup #twowheels #motorcycle #scooter #mobility #automotiveindustry #gotomarket