Post by Marcio Arnecke
CMO at Apollo.io | Former Intercom & Zendesk
Failure isn't the problem, the finger pointing after failure is. I have failed many times – on hiring, on strategy, on projects I was completely sure were going to work. And if I'm being honest, there are probably things I'm failing at right now. I've made peace with that. The best leaders, boards, and companies don't want someone who only shows up with wins. They want someone with a strong point of view who pushes, gets things done when it's hard, and owns it when something isn't working. The failures that actually bother me aren't the big bets that didn't land. It's moving too slow on something important. Assuming a problem is small and letting it sit only to be sprinting to catch up months later. That kind of failure is avoidable. But what really drives me crazy isn't the failing itself. It's what happens after. When a group decides something together and it doesn't work out, I watch people quietly walk away from it. Point to someone else. It's human nature – nobody wants to be tied to something that went wrong. My default when things go sideways is simple: what are we doing differently from here? The teams that can call something out honestly and move on quickly are the ones that grow the fastest.