Post by Marcio Arnecke

Every marketer eventually has to answer this question: should we ask customers to come to us, or should we go to them? For most of B2B history, the answer has been the first one. We all know the playbook. You build a destination, drive traffic with ads and social, then convert and retain inside your platform. But Apollo is making a bet on the second one, and 11 weeks of data is making me think it’s one of the best calls we’ve ever made. - 11,000 teams now using Apollo inside Claude, ChatGPT, and Perplexity - 6M+ calls to our data through those AI tools - 1M+ people using the Apollo Chrome extension None of that growth came from inside our own UI. The takeaway for me as a CMO: in an AI-native world, your brand isn't where you live, it's wherever your customer happens to be. The work now is about building products and stories that travel and meet people where they are. #ApolloAnywhere