Post by Marcela Melero

What happens when we experience the game through the eyes of girls?   I'm Argentinian, so football has always been part of who I am. But over the past few weeks, I was even prouder to be part of Team Dove United ⚽   As we enter the final week of the FIFA World Cup 2026™, Dove is shaping not just how the game is celebrated, but how the next generation experiences it. Dove showed up at House of Fresh with ‘Our Game Day’; a reimagining of familiar football tropes, designed around girls' realities.   Our creator community stepped into a locker room, representing the moments girls often lose confidence and leave sport. Right alongside it, our Keep Her Confident Arcade brought the joy of sport to life through nostalgia and play. Every experience was designed around a simple truth: too many girls stop playing sports because of body criticism, not because they lose the love for the game.   Hundreds of Dove creators from 14 countries came together as Dove United, using their voices and communities to help keep girls playing the sports they love. The energy in the room, and across the feeds, was real: creators telling the story through their own experiences, making this message impossible to ignore.   And we went again with Dove Men+Care too, bringing a different perspective to the game, but also through the lens of care. The House of Fresh space transformed into a football pitch, and creators celebrated their pre-game rituals to help men care for themselves as much as they care about the game.   Thank you to everyone, our team, agencies, our creator partners who brought this all to life.   #KeepHerConfident #OurGameDay #FIFAWorldCup26 #HouseOfFresh Claudia Tezcan Renata Assunção Laila H. Hannah Johnston Bex Pollington Sol Molina Zavalia Carly Mahoney Amelia Talbot-Weiss Mireya SothLucy Warren Enya Morgan Sarah Potter Louis Piereck (Lui) Jillian Schachne Emma Burns Tida Jarjou Stack Arielle Atkinson Claire Dooley

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