Post by Marcel Motta

With the latest wave of tariffs impacting Brazil, I’ve been reflecting on a recent panel discussion with William Murray (US), Stefan Dierks (EU), Ryo Satomi (Japan) PAVEL CARDOSO (BR) and Márcio Cândido Ferreira (BR) about new market opportunities coming up in the horizon. While challenges like these can create uncertainty, they also push us to look outward. A cultural shift in China is creating unexpected momentum for coffee in the foodservice space—opening doors in markets that may not have been on the radar just a few years ago. For those navigating these changes, now could be the right time to explore new avenues for growth in Asia. We're closely following these developments to help our government and corporate clients adapt and thrive.