Post by Medical Affairs Professional Society (MAPS)

In pharma, Medical Affairs usually grows out of customer engagement. In MedTech, the path looks different — and it often starts with risk. In our latest podcast episode, Dr. Aarathi Cholkeri-Singh, Executive Director & CMO North America at KARL STORZ, walks through how her team built a Medical Affairs function from the ground up: starting as a compliance safeguard for grant management, scaling through the pressure of COVID with just two clinicians on staff, and eventually building the business case that turned Medical Affairs into a recognized strategic pillar. She's joined by Marceline Treneff, Director of Medical Strategy at Veeva, who shares new benchmark data on the state of Medical Affairs in MedTech — including why only 25% of organizations currently see it as essential for evidence generation, and what's driving that number up. Topics covered: → Building a business case without an MBA → Scaling a team through crisis → Navigating EU MDR requirements → Moving from functional execution to strategic influence Listen to the full conversation: https://lnkd.in/e2eEqyyz #MedicalAffairs #MedTech #LifeSciences #StrategicLeadership