Post by MAP360 Collective

To celebrate #MastersOfTheUniverse, we brought the power of Eternia to the shore with a larger-than-life sand sculpture campaign across four iconic beach destinations: Daytona Beach, FL, Hermosa Beach, CA, Coney Island, NYC, and South Padre Island, TX. Each beachfront became an immersive fan moment, bringing the world of Masters of the Universe to life in a bold and unexpected way. From concept to execution, each sculpture was designed to capture attention, spark conversation, and give fans a memorable photo-worthy experience ahead of the film’s release. Masters of the Universe is in theaters now!