Post by Manuel Di Tolve
Creative Director at DEPT®
🐝 x 🎄 here it is -- the new christmas commercial for de Bijenkorf. the film (directed by the great Johan Kramer / Holy Fools) takes you on a time-travel journey through de Bijenkorf’s history, from 1870 to today. the red thread is the iconic de Bijenkorf ornament, which sits at the heart of the story and symbolises the connection between generations. what i really love is all the craft and attention to detail that went into it -- every element, from costume and set design to color grading and casting, was chosen to capture the spirit of each era. Together with the homie Emilio de Haan, s/o team DEPT® - see full credit list below. - - - Client: de Bijenkorf Head of Marketing: Petra Gelens Campagne Manager: Giuli van Berkel Creatives: Susi Sommer & Linus Kropp Agency: DEPT® Creative Director: Emilio de Haan & Manuel Di Tolve Art Director: Danique de Bies Copywriter: Stan Severin & Hugo van der Kun Lead Craft Producer: Dennis Gijsbers Account: Auke Roggeveen & Sanne-Fleur Frencken Strategy: Maeve van Ettekoven Design: Bart van der Hoorn, Immanuel de Jong, Dóra Visky & Monique Nelis Media: Sander Blokker & Fadli G. Production: Holy Fools Regie: Johan Kramer DOP: Douwe Hennink EP: Frank de Kok Producer: Poeiwah Cheung Art Department: Pieter Christiaans Stylist Bijenkorf: Anouk Van Griensven Costume Designer: Monica Petit Fotografie: Hein Gijsbers Edit: Annelien van Wijnbergen VFX: Elsa Tu Grading: Wietse van Bezooijen Music & Sound: Niels den Otter VO: Nora el Koussour Kleur Correctie & Retouche: Hein Gijsbers Online/Versioning: Martin Sinkgraven van Lakwijk
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