Post by MANE

MANE took centre stage at Esxence 2026 through three distinct experiences that celebrated the power of fragrance as a universal language of connection, creativity, and cultural exchange. The first highlight was the conference “Perfume Crossroads – Italy & the Middle East: Where Scents Become Bridges”. The concept of perfume crossroads reflects the idea that fragrances have always been more about uniting cultures rather than expressing identity in an isolated way. Today, perfume is no longer just a scent; it is a bridge between traditions, a catalyst for dialogue, and a new expression of cultural intelligence. Art and olfaction merged in a one-of-a-kind installation where, in collaboration with the Italian Perfumery Institute, MANE used fragrance to interpret Roberto Vallini’s oeuvre. Inspired by the Italian sculptor’s expressive works, our perfumers turned shapes, textures, and emotions into captivating olfactory interpretations, creating a sensory dialogue between visual art and scent. The celebrations culminated with the MANE Exclusive Olfactory Evening at Milan Creative Centre. Our perfumers showcased their creativity and the richness of MANE’s signature raw materials in a vibrant atmosphere. Their innovative scent compositions demonstrated how perfume can transcend borders and traditions, becoming a powerful medium for connection, storytelling, and mutual understanding. We warmly thank all our guests, partners, and clients who joined us for these memorable moments. Here’s to building new bridges and sparking meaningful conversations through fragrance. © Nick Mascioletti Italian Perfumery Institute #MANEcreativity #MANEperfumers #esxence