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In 1929, investors were so convinced stocks could only go up that many took on debt to maximise their exposure. After the crash, the opposite and equally incorrect conviction took hold, that stocks would never go up again. Kristina Hooper, Chief Market Strategist, reflects on the behavioural lessons of the 1929 crash and what herd mentality means for today's markets. Euphoria demands clear-eyed risk assessment, but pessimism can be just as costly.

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