Post by MAKERS Women

Fangirls have been building culture for years. Brands are just now catching up. That was the heart of the second year of the Yahoo Power Women Lunch at Cannes Lions, in partnership with MAKERS, The Shift and Chief. Leaders across industries talked through what fan communities create organically: loyalty, creativity, momentum - the things companies spend enormous budgets trying to replicate. We're grateful for every person who showed up and to the communities (and the women who understand them) leading the way.