Post by Maike de Buhr Findelsberger

✨ Excited to share our new global #Zalando Autumn/Winter '25 campaign ✨ That everyday question - what do I wear? - is at the heart of our new Zalando AW25 campaign. This season, we’ve reimagined it as an invitation to play, experiment, and get inspired. Together with #UmaThurman , #PinkPantheress, and an incredible creative team, we turned a simple moment, a walk through a farmers market on the first day of fall, into a story about about finding inspiration everywhere, even in different versions of yourself that encourage you to experiment with your style. And with the launch of Boards on Zalando, we’re giving customers new tools to capture that inspiration and make it their own. Proud to have led this project with such talented people. 🤝 Directors: Bradley & Pablo Photographer: Lukas Wassmann Stylist: Pau Avia Creative agency: Wieden+Kennedy Amsterdam SoMe director: Saskia Clausen SoMe agency: VaynerMedia Campaign leads: Katharina Kaempfe, Laura Dilthey & me Production: Laura Veneklaas, Abi Bashorun, Milena Steinke Talent: Janifa Brandenburg, Boy Frey, Andreas Menelaou Creative direction: Marcos Cabrera, Marta González Prado, Lena Marie Schäfers Visual Merchandising: Simon Tazman, Abbey Looker SoMe: Sytske Donselaar, Thea Østensen, Kimberley Franquinet & all the other amazing people who have worked on it - as it truly takes a village! 🧡 Find out more: https://lnkd.in/eWuN84tQ

Video Content