Post by Mafalda Honório

✨ I’m in Forbes! ✨ What an incredible honor to be featured in Forbes’ article “The Rise of the Chief Longevity Officer: Demographics Hits Strategy” by Avivah Wittenberg-Cox — a global leader in longevity whom I deeply admire. At the end of the day, longevity is always about people. That’s the real story behind what we are building. And to see Fidelidade recognized alongside companies like L'Oréal as pioneers in embedding longevity into strategy makes me immensely proud. It shows that what we are doing is not only relevant for Portugal — it is shaping global conversations. This recognition is not mine alone. It belongs to all of us: - To Maria João Carvalho, who believed from day 0 - To Ana Rita Rocha, who embraced the mission with the same passion - To all the amazing Longevity team Leonor Sobreira Nuno Pimenta Bruno Pinheiro Silva Maria José Melo and everyone who has worked and continues working on Longevity at Fidelidade, carrying this purpose so clearly At Fidelidade, we are reframing longevity not as a challenge, but as an opportunity — through storytelling that changes perceptions on how people see and connect with the 60+ (Nova Idade. Nova Vida), the solutions we create for longer lives, and the way we connect across generations. Thank you, Avivah, for shining a light on this movement — and to Forbes for amplifying it. Thank you as well to the leaders who challenged and trusted me to bring this vision to life at Fidelidade Rogerio Campos Henriques Joana Queiroz Ribeiro Sergio Carvalho Because in the end, longevity is always about people. It’s about building not only longer lives — but better lives. 💙 As Greg Hoffman once said: “Don’t ask if your dreams are crazy. Ask if they are crazy enough.” ✨ Frederico Contreiras Rita Roque Figueiredo Daniel André Paula Courelas Sonia Salvado Cristina Tavares Céline Abecassis-Moedas Michael Clinton Annie Coleman Simon Chan Emilio Umeoka Bradley Schurman Lisa Edgar Rafaela Mota Lemos Domingos Maria Pereira dos Santos Leite Tavares Marina Petrucci Sandra Lucas Ribeiro Nuno Ribeiro Maria Francisca Delgado Luís Garcia Luísa Teixeira Pinto Tatiana Falcão Cristina Santos Paulo Morgado Manuel Botelho de Sousa Ana Rita Grave Joana Santos Rocha https://lnkd.in/drDNnXsa