Post by Mafalda Honório

One of the questions that shaped the development of Longevity AI by Fidelidade was a simple one. 𝗪𝗵𝘆 𝗱𝗼 𝘀𝗼 𝗺𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘁𝗼 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝗹𝗼𝗻𝗴𝗲𝗿 𝗹𝗶𝘃𝗲𝘀? Long before I started working in longevity, I spent more than two decades in consumer marketing. One lesson has stayed with me throughout my career. Information alone rarely changes behaviour. People are far more likely to act when something becomes personally meaningful. That was the thinking behind Longevity AI by Fidelidade. We didn't start by asking how AI could help us create a new digital experience. We started by asking how we could help people relate to a future that so often feels distant and abstract. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗻𝗻𝗼𝘁 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝗳𝘂𝘁𝘂𝗿𝗲𝘀 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻𝗻𝗼𝘁 𝗶𝗺𝗮𝗴𝗶𝗻𝗲. Making that future feel real enough for people to start reflecting on the choices they make today was always the idea. Thank you to Ricardo Florencio and the Marketeer team for featuring the project and helping bring this conversation to a wider audience. And, of course, a project like this is never built alone. I'm grateful to Ana Rita Rocha, Bruno Pinheiro Silva and Maria João Carvalho for believing in this vision from the very beginning and for helping turn it into reality every single day. Thank you to Paulo Antunes and Joana Ferreira from COMON for helping transform that vision into a story people could genuinely connect with, and to the Darkmatter AI Labs team for helping bring that experience to life. 👉 https://lnkd.in/edYF34tV #Longevity #LongevityAI #LongevityLeadership #LongevityShift