Post by Madison Ford

Ideally Jenga is out in the wild! This was such a fun one to dream up and bring to life 🧱 💥 What was the brief? Create a unique branded activation that speaks to our latest product update to gift to customers and community. The process? Spending time getting to the heart of what our new product capabilities do and what they solve. → Research so often can feel disconnected in silos. Ideally’s newest update pulls the pieces into one place so your insights compound and your next move becomes clearer. The result? Our very own Jenga set, made in custom acrylic colours. A playful abstraction of insights that quite literally... stack up. Packaged together in a beautiful layered box and inside, housing Ideally’s rule book (a new take on the rules of research, of course). What do you think?