Post by Mackenzie Clarke

I've been on holiday, and duty free shopping made me consider this... Sol de Janeiro scents already use food language. "Pistachio." "Salted caramel." "Vanilla." "Coconut." I wondered what would happen if people could actually experience it. That led to this fictional collaboration between Sol de Janeiro and SharkNinja Creami, turning fragrance notes into indulgent ice cream flavours and transforming a kitchen appliance into a desirable beauty campaign object. Consumer behaviour is always the starting point for my ideas. Sometimes the most interesting campaigns don't invent a new insight, they just take an existing one to its logical conclusion. What's the best brand collaboration you've seen? #CreativeStrategy #CreativePortfolio #CampaignConcept #BrandStrategy #SocialCreative #BeautyMarketing #ContentMarketing #SolDeJaneiro #NinjaCreami