Post by MACH & MACH

MACH & MACH's Debut New York Activation & Event. On 10 September 2025, MACH & MACH unveiled its Spring/Summer 2026 collection in New York. The brand’s debut brought Georgian identity and creativity into focus through its collaboration with Nata Janberidze and Keti Toloraia of Rooms Studio, a fellow female-led Georgian practice, in a site-specific activation. Together with founders Gvantsa and Nina Macharashvili, they transformed a raw downtown space that unfolded from an immersive installation by day to a Tbilisi club night after dark, set on a custom dance floor and stage. Photo Credit: MACH & MACH Club in New York with a Georgian line up: DJs Liza Rivs & Sani, and performer Creams.