Post by Maximilian Pieper

It‘s a wrap! Last week I attended the productronica in Munich for the very first time. Together with Cellios, TE Connectivity, and other partners, we showcased the first fully automated wire harness production cell. This solution featured not only tesa’s high-quality tape technologies but also innovative, fully automated taping applicators designed to bring efficiency and precision to the industry. And you know something cool? The project was recognized by the productronica with the Innovation Award. Congratulations again to the entire Cellios team and all partner companies for this great success story! This achievement, supported by the incredibly positive customer feedback, underlines the great value we are providing to the wire harness industry.   We were also delighted to directly showcase the innovation to our CTO Ingrid Sebald and Timo Amhoff, Head of BU Electrical Systems. Thank you for your strong support in driving innovation forward.   Finally, a big thank you to everyone involved: Asad M., Stanislav L., Jan-Gerd Pennekamp, Christian Haid-Oswald, Balázs András Bálint, Arik Lämmle, Leonie Lange, Frank Nägele, Sebastian Schultze, Stefan Glaser, Bart Van Sebroeck and all others who contributed to this success story.   Looking forward to continuing this journey and shaping the future of the wire harnessing industry together!   #tesa #HoldingTheWorldTogether #productronica2025