Post by Lyst

Q126 introduces an evolved Lyst Index methodology, structured around three interconnected dimensions of data: Desire, Demand, and Discovery. In combination, these signals map the arc of fashion's digital attention economy, resulting in a more comprehensive and culturally-attuned measure of brand heat. Desire measures cultural appetite: how brands live and breathe across digital communities. It pulls back the curtain on online fascination; where fashion becomes conversation and currency. Demand data, the foundation of The Lyst Index, captures measurable intent to shop on Lyst. We track the volume and velocity of searches and sales, weighting repeat engagement that signals lasting interest. It’s not just about being seen, but about being sought after again and again. Discovery explores how brand heat surfaces and spreads. Shoppers are engaging with new pathways to find fashion online, creating new signals from AI-powered search and inspiration environments. It’s about where and how a customer first encounters something irresistible. Together, these signals favor brands that build momentum with intention. A fleeting moment is no longer enough, what matters now is holding attention, shaping desire and turning it into something tangible. Read more on our Substack, here: https://lnkd.in/eNVcCrXb