Post by Lyst

The summer of sports continues as Lyst data reveals how this year's biggest tournaments are shaping fashion shopping behavior, based on insights from our 160M+ shoppers. In the lead-up to last night's World Cup final, demand for football-inspired fashion continued to accelerate, with product searches for "football" and "soccer" styles up 81% month-over-month. This week's Lyst Data Drop explores how sports fandom is translating into fashion demand, and why the world's biggest athletic moments increasingly double as key retail opportunities. Read the full analysis on Lyst's Data Drop Substack: https://lnkd.in/ereSc7hH