Post by Lyst

Name: Lyst’s Katy Lubin sat down with System Magazine to discuss our approach to understanding fashion tre
Uploaded: 2026-06-26T08:00:10.341Z
Channel: Lyst
Description: Lyst’s Katy Lubin sat down with System Magazine to discuss our approach to understanding fashion trends through data, tracking consumer behaviour, and mapping how taste is formed and circulated. In c

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Lyst’s Katy Lubin sat down with System Magazine to discuss our approach to understanding fashion trends through data, tracking consumer behaviour, and mapping how taste is formed and circulated. In conversation with Anano Shalamberidze, Lyst’s VP of Brand and Comms reflects on Lyst’s unique culture, The Lyst Index, the gap between hype and actual engagement, and how we’re transforming the multi-brand shopping experience online for a new generation of shoppers. Read the full conversation in System Collections Issue No. 3, available to purchase online. For more insight into how fashion consumers really shop, follow our weekly publication, Lyst Insights, on Substack:https://lnkd.in/deEuEA2M

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