Post by Lyst

Lyst data reveals how men are shopping right now, based on our 160M+ annual shoppers. Flip flops are up 41% month-on-month, signalling how warm-weather utility is overtaking seasonal restraint, with brands like Saint Laurent, COS, and Havaianas driving conversion in a relaxed luxury direction. Counterintuitively, scarves are up 10% month-on-month, a rise shaped less by climate and more by styling intent, with silk and patterned pieces from Kapital, C.P. Company, and PUCCI performing best. Lyst’s Data Drop breaks down consumer psychology in menswear in real time. Read the full Substack to see what is shaping men’s fashion right: now.https://https://lnkd.in/d4Qkb-RU