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Pharmacy is at a tipping point. Consumers want transparency. They want choice. They want confidence that they're getting the best possible value. At the same time, health plans, employers, and government programs are under increasing pressure to control costs, improve outcomes, and eliminate inefficiencies across the pharmacy ecosystem. In our latest episode of Lynx Sync, we sat down with Timothy Wicks, former CEO of Optum Rx and former CFO of Optum, to discuss: šŸ”¹ Why transparency is becoming unavoidable šŸ”¹ The growing demand for consumer choice šŸ”¹ How real-time pricing is changing expectations šŸ”¹ What health plans and employers should be thinking about now šŸ”¹ Why pharmacy may be uniquely positioned to lead healthcare innovation Tim brings decades of experience and a unique perspective from the intersection of consumers, payers, providers, and pharmacy. šŸŽ„ Watch here: https://lnkd.in/eHjCytDX #Healthcare #Pharmacy #ConsumerDirectedHealthcare #Benefits #LynxSync #HealthPlans #DigitalHealth #HealthcareInnovation #PharmacyBenefits #Payers Lynx

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