Post by Lynx

Health plans have invested heavily in supplemental benefits. But access alone does not guarantee engagement. At the Medicare Market Innovations Forum, our panel with Jill Suranie, Matthew Muscolo, and Candace Sjogren, J.D. explored one of the biggest challenges facing Medicare Advantage plans today: How do we move from offering benefits to actually helping members use them? The discussion highlighted: • Why benefit activation often breaks down • How trust influences engagement • Why point-of-care clarity matters • How connected care and payment experiences can improve utilization The takeaway: A benefit only creates value when members can understand it, trust it, and use it easily. Read the full blog, “Real Medicare Advantage Innovation Starts with Connected Member Experiences." 👉 https://lnkd.in/ein36FfD #MedicareAdvantage #SupplementalBenefits #MemberEngagement #HealthcareInnovation #HealthcarePayments #HealthPlans #BenefitDesign #DigitalHealth #HealthcareConsumerExperience #ValueBasedCare Lynx