Post by LUXEPACK

Across East Asia, Gen Z is rewriting the meaning of luxury – and of luxury #packaging. Packaging is no longer just a container. It is a social tool, a vehicle for emotional comfort, a statement of identity – and increasingly, a piece of content to be filmed, shared, and experienced in a group. Experts in the industry Brigette Maseke, Carol Zhou, Charlie Gu, Dao Nguyen @Dayoung Dee Lee, Kathy Yang from BXL Creative Packaging CO. Ltd, and Philippe Virey from PROCOS GmbH will tell you: – Why beauty trends move so fast in South Korea. – How fragrance brings emotional comfort to Gen Z. – Why getting the cultural narrative right is non-negotiable. China alone is home to nearly 230 million Gen Z consumers – over three times the number in the US. 👉 Read the article and step inside one of the world's most dynamic regions for luxury packaging.