Post by LUMOLEX

Infringement doesn’t always come from bad intent. Sometimes, it comes from trust. A growing number of fake products are promoted through social media — not by anonymous sellers, but by influencers. Usually, these sources have a level of trust. In many cases, influencers don’t even know the products are not authentic (like Pandabuy platform selling fake products). For brand owners, this creates a difficult situation. An influencer promotes a product that looks legitimate - Followers trust the recommendation - Traffic and sales follow BUT not to the original brand. By the time the issue is noticed: - content has already reached 1000+ people - product has been shared, reposted multiple times - damage to brand perception has been done. There is also a human side to this. Influencers often rely on suppliers, shipping partners, or third-party offers. They may not verify the origin of the product in detail. But for the brand owner, the impact is real: - loss of control over brand image - customer confusion - association with lower-quality or fake products. The challenge is not only enforcement. It’s visibility. Detecting where and how products are being promoted across social platforms is becoming just as important as tracking marketplaces. Without that, these cases are often discovered too late. Have you ever seen your product — or something similar — promoted online without your authorization? Share your story