Post by Luke Shalom

I haven't sent a cold pitch in months. Business still finds me every day. From four places: - LinkedIn brings me business every day - My newsletter brings me business every day - Podcasts I've been on bring me business every day - Friends and referrals bring me business every day I've spent years getting genuinely good at what I do. That's not why any of those channels work. They work because I've put thousands of hours and thousands of pounds into being seen. Four years of showing up. 80,000 followers. A newsletter I write every single day. The investment was big. The return has been far bigger. Here's the part most experts don't want to hear. Your expertise was never the moat. In the age of AI here's what is...