Post by Luis Fitch

Creative Director & Cultural Strategist | Latino & Multicultural Branding + Packaging | Helping Brands Win with U.S. Hispanic Consumers.

Designing a flag is easy. Designing meaning people will accept is not. Ten years after New Zealand’s flag referendum, it’s clear the challenge wasn’t just design, it was process, trust, and identity. Important reminder for anyone working at the intersection of design and culture.

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