Post by Luis Fitch
Creative Director & Cultural Strategist | Latino & Multicultural Branding + Packaging | Helping Brands Win with U.S. Hispanic Consumers.
When I worked on the Day of the Dead stamps for the United States Postal Service, the original request was for one stamp. But culturally, that didn’t make sense. Family is central to Day of the Dead. So instead of one, we created four: father, mother, son, and daughter. That decision wasn’t design-driven. It was culture-driven. And that’s the difference between something that looks right… and something that feels right. If you’re working on culturally rooted campaigns, this distinction matters more than most teams realize. #BrandStrategy #HispanicMarketing #MulticulturalMarketing #PackagingDesign #CulturalStrategy
